Financial education

The Savings Museum promotes social inclusion through the dissemination of financial skills and educational inclusion through a rich programme of educational initiatives, designed for both children and adults, who can join either on an individual basis or in groups through schools or non-profit sector associations.

• “EduFin&Fun for primary and secondary schools”, consisting of three meetings during which to explore the history and functions of money, elements of personal budget management and safe use of the Internet and the first online purchases
• “Percorso per le Competenze Trasversali e l’Orientamento del Risparmio (Path for Transversal Skills and Savings Orientation)” (PCTO), modules reserved for secondary schools, and consisting of a total of six basic financial education modules with a total duration of 60 hours that classes can choose and combine based on specific needs. In addition to the basic modules, special PCTO courses were made available, including ad hoc versions for Fashion and Design Schools and Sports-focused High Schools. In addition, digital educational content was made available to teachers on the Savings Museum website, such as educational video games
• S.A.V.E. Virtual Tour: multimedia path dedicated to education on savings and sustainability, enriched in 2022 with the SAVE Ambassador initiative that allows students to develop active research projects on how to make their cities more sustainable from a social and environmental point of view
• School for Life: project against dropping out from school, targeting lower secondary school pupils, developed by Intesa Sanpaolo and ELIS Consortium and with the contribution of the Museo del Risparmio, through 121 training sessions for students in central and southern Italy
• ECO-Quiz: over 2,000 students took part in online lessons and a national quiz competition on savings and money themes on the occasion of the Turin Festival of Economics; 
• “Il Mio posto nel Mondo” (My Place in the World): online festival dedicated to investing in human capital, organised in collaboration with the Museo Egizio, Lavazza Museum and Museo della Chimica
• Sky is no Limit: an event dedicated to middle school pupils to promote greater awareness on the opportunities and challenges in the world of work.

In addition to guided tours and structured itineraries, the Savings Museum is involved in various projects aimed at the school world through storytelling based on edutainment, contaminations and play. The following main actions were implemented:

• educational workshops, such as the ECO-quiz initiative during the International Economics Festival in Turin, where 1,650 secondary school students challenged one another in an exciting eduquiz on the topics of the correct evaluation of economic information
• dedicated insight events, including: various workshops on the occasion of the Safer Internet Day and Cybersecurity Month for over 12 thousand students
• “Cosa farò da grande (What will I do when I grow up)” and “Il mio posto nel mondo (My place in the world)” to raise awareness among younger kids on the importance of investing in their future, which involved over 8 thousand students from lower and upper secondary schools. 

A total of approximately 8,550 children and young people participated in in-person activities and 80,184 were involved in remote learning activities, always accompanied by a tutor, for a total of over 1,070 hours of training provided.

Furthermore, in collaboration with the “Financial Literacy International Network” (FLITIN), a network of Financial Education Ambassadors belonging to the 11 international subsidiary banks of the Intesa Sanpaolo Group promoted by the Museum, educational workshops were organised that involved over 6,250 students with the aim of raising awareness of basic financial culture using a playful and engaging method. 

Since 2017, the Savings Museum has set itself the goal of designing pilot initiatives specifically aimed at segments of the population which, for various reasons, can be considered socially vulnerable, such as women, migrants, prisoners, students from disadvantaged backgrounds, and people with mild cognitive disabilities. The main activities to support the development of financial education among the most socially vulnerable categories included: 

• “Welcom-ed”: dedicated to migrants and foreign students from the Provincial Centres for Adult Education (CPIA) and to the youngest people of the Communities to raise their awareness of basic financial terminology, simple budgeting and planning techniques and the operation of the most widespread financial instruments; −
• “Prometti di prenderti cura di te (Promise to take care of yourself)”: designed to provide women victims of violence with the basic economic knowledge and skills needed to achieve personal emancipation and economic independence; 
• “LEI” and “Logos”: a programme for female inmates at the end of their sentence and ex-inmates designed to enhance their opportunities in the job market in the perspective of leaving prison and to prevent the phenomenon of recidivism.

Additional financial education activities and collaborations were conducted for individuals with cognitive or physical disabi lities and for people with drug or gambling addictions. Overall, in 2024, the training activities of the Savings Museum aimed at vulnerable people reached approximately 730 individuals.

 At the same time, the outreach activity for the adult audience continued with a schedule of 56 digital and blended events which reached about 3,735 people and 2,900 on-demand views during the period considered. Among the new projects, it is worth noting the start of a collaboration between the Savings Museum and the Department for Youth Policies and the Universal Civil Service, with the aim of spreading financial education among young people between the ages of 18 and 35, holders of the Carta Giovani. Within the framework of the collaboration, the Savings Museum provided two cycles of the online training course “Riscalda i muscoli (Warm up your muscles)” for a total of 20 dates and 4,591 participants. In terms of accessibility, the Savings Museum worked to prepare content and guided tours accessible to users with hearing and visual disabilities, in collaboration with Ente Nazionale Sordi (“Italian National Agency for the Deaf”) and Unione Italiana Cechi (''Italian Union for the Visually-impaired).

The actions have mainly national geographical coverage. Some specific educational initiatives (“Money Master Challenge”; “SAVE Ambassador”; “Cybersecurity Labs") are also proposed in other European and non-European countries through the Financial Literacy International Network (FLITIN). The initiatives are aimed at the entire community, but modulated according to the specific needs of the different groups of beneficiaries: children, young people, adults, schools, families, socially vulnerable groups (for example, migrants, women victims of violence, prisoners and ex-prisoners, young people at risk of dropping out of school, people with cognitive disabilities, etc.). The actions are planned on an annual basis and following the calendar of the reference school year.

"Formiamo l’Italia dei Consumatori", "Let's train Italy's consumers", a series of seminars on economic and financial topics. Intesa Sanpaolo specialists and Group managers have "guided" in recent years the central executives of the Associations in the banking economic world, from the ABC of markets and financial instruments to the fundamentals of risk and return, from managed savings to derivatives and the main analysis methodologies, to conclude with an in-depth analysis of the regulatory framework and mechanisms that led to the Subprime crisis, which evolved into the sovereign debt crisis.
After the first cycle of seminars, refresher sessions followed with insights into the international macro-economic scenario and the banking system, the insurance and social security sector, investment products, the world of online banking services, the digital economy, cybersecurity and artificial intelligence. 

"Formiamo la banca dei consumatori" (Let’s train the consumers’ bank) aimed at promoting a training programme for all Intesa Sanpaolo employees in Italy with the intention to develop a greater knowledge of consumer culture and improving customer relations skills. The project involves the different training channels:
Classrooms
For the first time, on an experimental basis, some time slots, handled independently by a representative of one of the Associations that took part in the project, were included in the training courses for new recruits and for new managers. During the lessons the topics of consumer culture were covered and a lot of space was dedicated to debate and exchange of views on the protection of the client / consumer rights.
E-learning
Video-lessons held by Consumer Associations’ representatives on the guarantees of goods and services, with particular attention to rights and regulations were recorded. The video-lessons addressed, among others, the issues of out-of-court settlement, commercial practices and the Consumer Code.
Intranet
Web pages dedicated to the consumer culture were created and made accessible by all Bank staff. Among the various sections, as well as a brief history of consumerism, colleagues can find news from the Associations, the rules of the out-of-court settlement in Intesa Sanpaolo, as well as links to the sites of all the Associations that are part of the National Council of Consumers and Users at the Ministry of Businesses and Made in Italy. 

Video. Clips were also created for Group employees with in-depth analysis of non-banking issues illustrated by delegates of consumer associations.

"Formiamo le regioni dei consumatori" (Let us train the consumers’ regions) aimed at increasing consumers’ banking and financial knowledge through the training of tutors and Associations managers at local level, thanks to the cooperation of the Intesa Sanpaolo’s experts. In the past a region of Italy was identified in which to organize a series of seminars on banking, financial and insurance issues. In 2021-2023, 9 webinars has been realized that have involved all italian regions. Since 2024, in addition to in-depth webinars, there have been meetings for macro-regions (North, Center and South of the country).

Thanks to the session "This is how we consumers see you", a fruitful listening was established by the top managers of the Intesa Sanpaolo Group to the requests brought forward by the Managers of the Associations, which gave rise to many initiatives, such as: the creation of an Agreement Framework for regulating joint activities, previewing products and services and joint training of conciliators.